In a bid to officially celebrate the June Dairy month, Fresh Dairy joined the Dairy Development Authority (DDA), for a mass Corporate Social Responsibility (CSR) drive in Masindi from 28th – 29th June.
As part of the CSR activities, Fresh Dairy milk and milk products donations were made to Masindi Hospital, Masindi Army Barracks Primary School, Masindi Army Boarding School and during the major celebration organized at Boma Grounds, among others.
The month of June is dedicated to pay tribute to all the stakeholders along the entire dairy value chain for their contribution towards providing fresh wholesome milk and milk products for all people to enjoy. This year’s theme for the month is ‘Adopting Technologies for Enhanced Milk production and Consumption.’
Speaking in regards to the festivities, Vincent Omoth, Marketing Manager Fresh Dairy said that dairy plays a major nutritional and health role in providing milk and its related products to consumers, which products contribute to the healthiness of the nation.
“As we move in to the future, this year’s dairy month theme ‘Adopting Technologies for Enhanced Milk Production and Consumption’ resonates with Fresh Dairy’s current status. At Fresh Dairy, our core 5 pillars revolve around Dairy Development, Quality Control, Processing, Research and Innovation, Our Brands and Our people and the Communities we operate in. We have incorporated technology in all these 5 Pillars, an initiative that has enabled us to meet varying customer needs and preferences through offering them a wide range of products to choose from,” he said.
Dr. Jolly Zaribwende, the Executive Director Dairy Development Authority (DDA) was present for the CSR activities.