Local production house and music label Swangz Avenue are releasing their first short film titled “Rolex” written and directed by Benon Mugumbya and Hosea Jjemba.
The Industrial area-based film production house has been known for producing TV commercials and supporting foreign film projects. This is their first shot on film and they have started with a short film.
To be released on the Swangz Avenue YouTube page this Sunday April 12, the timing couldn’t be better as a lot of people are home and on their devices.
The movie stars Masaba Rogers, River Dan Ruganju, Yusuf Kaija Boxer and Sebo Lule Raymond. Shot in Kampala, the movie is about a gang of four thieves who have diverging ideas on how to share the spoils.
“We have been telling stories through music and TV commercials for over 10 years, and now we want to bring those stories to the cinema. This is one step in that direction,” Benon Mugumbya when asked what inspired Swangz into movies.
Swangz Films has produced several memorable TV commercials including the famous MTN Bosco, Airtel 4G featuring the Karamajongs, Airtel Uganda Cranes and many more. They have also produced some stunning music videos for artists like Bebe Cool, Vinka, Winnie Nwagi, Ykeebenda, Apas, Sheebah, and more.
Rolex will stream free of charge on the Swangz Avenue social media pages.