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Tusker Lite Mt. Rwenzori Marathon unveils high-performance kit, gears up for global competition

Matooke Republic by Matooke Republic
August 14, 2024
in Events, Sports
Reading Time: 4 mins read
L-R Tusker Lite Marathon Kits unveiled: CFAO Mobility Marketing Manager Isaac Tegule, Amos Wekesa, Director Equator Hikes, Vinka Artist, Emmy Hashakimana, Commercial Director UBL, and Pearl Nimusiima, Public Affairs & Communications manager at Coca Cola Beverages Uganda.

L-R Tusker Lite Marathon Kits unveiled: CFAO Mobility Marketing Manager Isaac Tegule, Amos Wekesa, Director Equator Hikes, Vinka Artist, Emmy Hashakimana, Commercial Director UBL, and Pearl Nimusiima, Public Affairs & Communications manager at Coca Cola Beverages Uganda.

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The countdown to the third edition of the highly anticipated Tusker Lite Mt. Rwenzori Marathon is officially on as this year’s marathon kit has been unveiled.  

UBL’s Commercial Director, Emmy Hashakimana officially unveiled the kit alongside other key stakeholders and sponsors who graced the event that was held at Uganda Breweries Limited headquarters in Luzira on Wednesday afternoon.

The newly unveiled kits combine both functionality and style tailored to enhance the performance of every participant come race day on August 24th. This year’s Tusker Lite Mt. Rwenzori Marathon kit features a dual-colour scheme: a blue shirt for the 21km race and a green shirt for the 5km, 10km, and 42km races.

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The colour distinction is meant to aid race logistics, allowing organizers and marshals to easily identify runners and guide them on their race route considering that there are some points that will be overlapping along the route. In addition to the runners’ shirts, this year’s kit also includes a new drawstring bag, complementing the water bottle and waist bag.

UBL’s Commercial Director, Emmy Hashakimana.

“As we unveil this year’s kit, I must say, I am proud of the incredible milestones the Tusker Lite Mt. Rwenzori Marathon has attained in a few years. The marathon was recently certified by World Athletics, stamping it as a truly global event.  We are excited about the global attention this marathon is attracting and we look forward to welcoming runners from all over the world,” said Hashakimana.

“We have been deliberate about producing kits that are fully functional and up-to-standard, so, whichever distance a participant decides to take on, they can expect comfort throughout the race,” he added.

With runners from over 30 countries registered, the marathon continues to gain international recognition and organisers have aspirations to reach the standards of iconic global races. The Tusker Lite Mt. Rwenzori Marathon has the unique advantage of being among the most picturesque races with runners going through a national park, crossing the equator and soaking in the breath-taking views of the majestic Rwenzori Mountain Ranges.

Amos Wekesa, Director of Equator Hikes.

Amos Wekesa, Director of Equator Hikes, the visionary behind the marathon, expressed his excitement about the upcoming event stating, “We are thrilled to see the growing enthusiasm both locally and globally for this marathon. Undoubtedly the goal for the future is to continue to position this marathon alongside some of the world’s greatest races and we are well on our way.”

Started in 2022 with a goal of showcasing Uganda’s tourism, promoting a healthy lifestyle, highlighting climate change and economically empowering the local Kasese community, the achievements of the marathon are visible and this is stamped by the continued commitment of various sponsors to make the event bigger and better every year.

Singer Vinka and UBL’s Commercial Director, Emmy Hashakimana.

CFAO’s Mobility Marketing Manager, Issac Tegule also stated that the brand had an amazing experience last year and are ready to deliver an international experience that exceeds expectations.

Tusker Lite is a brand famed for throwing some of Uganda’s most epic parties in the form of neon raves. Following the marathon, participants will have the opportunity to celebrate conquering the Rwenzori terrain and unwind at the Tusker Lite Neon Rave on race day evening. The after-party will feature performances, with Vinka headlining the event, alongside other talented acts. The brand will also promote local Kasese talent who will be given an opportunity to perform at the rave. 

The Tusker Lite Mt Rwenzori Marathon also has the backing of other esteemed partners including Standard Chartered Bank, Britam, Coca Cola Beverages Uganda, Ministry of Tourism, Wildlife & Antiquities, CFAO Mobility, Uganda Wild Life Authority, PSFU, Uganda Airlines and Great Lakes Safaris.

Kits are now available for pick up at Forest Mall Parking and at Station Express, Lugogo.

For registration details and more information about the marathon, please visit www.mtrwenzorimarathon.com.

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