Get ready for an unforgettable night, because Smirnoff is turning up the energy for Etania’s debut headliner show. The brand has announced its support for her highly anticipated performance, “Becoming The Life of the Party,” set for April 4th at the Hockey Grounds.
This partnership reflects Smirnoff’s ongoing commitment to delivering high-energy experiences for Uganda’s party scene.
Having served as a Smirnoff Brand Ambassador for several years, Etania has become the face of the brand’s bold and infectious energy. Her showcase, “Becoming The Life of the Party,” embodies Smirnoff’s global “We Do We” movement, which celebrates the magic that happens when bold individuals come together.
“Etania is an example of what happens when self-expression and fearless energy meet,” said Raymond Karama, Smirnoff Brand Manager. “This collab is our way of owning the party scene together with larger-than-life energy to make every sip and beat feel like it’s made for you and your crew.”
Fresh off the launch of the 2026 Smirnoff Fiestas in Mukono over the weekend, this partnership is the natural next step. The Fiesta trail is building momentum across the country, heading next to Nkozi on March 14th, and channeling the nation’s excitement straight into Etania’s big night.
For Etania, this moment is deeply personal. “This show feels like a dream that has been a long time coming and doing it with Smirnoff makes it hit different,” she said. “We’ve built this energy together over time, and on April 4th, we bring it home. This is our show as We Do We.”
Fans attending the show at the Hockey Grounds can expect a full Smirnoff experience with immersive flavor zones, high-energy DJ sets, interactive games, and all-around fun.
On April 4th, the Hockey Grounds is the place to be for you and your squad. Stay tuned for updates on the Smirnoff Fiesta trail and how to secure your spot. This is the night where the energy peaks — you don’t want to miss it.
