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Johnnie Walker goes Highball, a signature serving of different cocktails in a highball glass

Matooke Republic by Matooke Republic
August 14, 2019
in News
Reading Time: 3 mins read
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There are new ways to enjoy Johnnie Walker. The world’s most loved whisky brand will now have even more people falling in love with it, thanks to its Johnnie Walker Highball signature serve.

Marcus Kwikiriza (L) at the launch. PHOTOS BY ASIIMWE VINCENT SMOKY/Matooke Republic.

Uganda was officially introduced to the Johnnie Walker Highball; a drink that entails signature cocktails served in a highball glass during a press launch at Sky Lounge, Kisementi on Wednesday.

On the last episode of “Making the cocktail”.

Some of these cocktails include; Johnnie and Ginger made of Johnnie Walker Red/ Black Label with a top up of ginger ale and garnished with a lemon wheel. Johnnie and Lemon, on the other hand, is a classic that is served in a highball glass with Johnnie Walker Red/Black Label topped with white lemonade and garnished with an orange wedge.

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The campaign is aimed at changing people’s perceptions about whisky appreciation, from just the neat serves in the short whisky glasses that they are used to, to new ways of enjoying their Johnnie Walker, with highball cocktails.

Johnnie Walker Red and Black labels.

The Johnnie Walker Highball campaign will roll out with ‘activations’ in trendy bars in Kampala and in upcountry towns like Fort Portal, Gulu, Mbale, Mbarara and Masaka starting September.

“We have celebrated the Highball at Johnnie Walker for the last few years but with the trend for longer drinks on the rise, now is the time to scale this Johnnie Walker serve nationwide,” said Roger Agamba, UBL’s International Spirits Brand Manager.

A participant making a Johnnie Walker cocktail.

In Kampala, the Highball will be served at all Johnnie Walker theme nights around town. These will include La Venti-Chill Sundays, Zone 7 Shisa Nyama, Pana Wikidi Wednesdays, Sky Lounge Skyhigh Fridays, H20 Siesta Nights, Monot Fridays, Exo Mix and Grill and Guvnor’s Afrigo Band Night.

Whisky lovers will also savour the highball cocktails at Johnnie Walker sponsored events starting this Saturday August 17 at East Meets West, an Afro-Fusion music festival, the Johnnie Walker Soul and Jazz editions at Fezah, Nyege Nyege and F1 Whisky Weekends at Zone 7 among others.

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