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Client relations crucial for insurance sector growth

Matooke Republic by Matooke Republic
April 6, 2023
in Business
Reading Time: 2 mins read
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The Insurance Regulatory Authority (IRA) and insurance sector players are optimistic that with the increased awareness created, there will be a boost in uptake of insurance products.

But it has emerged that client relations can go a long way in building confidence of potential insurance customers as this allows them to make informed decisions on different products offered.

According to Precious Gihana, the clients and relations executive at Eagle Africa Insurance Brokers, the relevance that comes with one-on-one meetings with clients cannot be underestimated.

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“This year we decided to focus on client relations to mark the insurance week. We made field visits and met our customers face to face. It is healthy for business growth.

We were glad to hear our client’s concerns and the feedback will guide us on how best to serve them. Emails and phone calls are good but physical interaction is better.”

Gihana noted that the insurance sector involves numerous procedures and as such timely guidance plays a huge role in reducing turnaround time when making claims.

“As brokers, we strive to ensure that the relationship between the clients and the insurance company is held with utmost respect. We also share relevant information to reduce the turnaround time with which they are serviced, mostly those seeking for claims.”

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