Matooke Republic
Monday, July 7, 2025
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos
  • Relationships
Matooke Republic
  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos
  • Relationships
No Result
View All Result
Matooke Republic
No Result
View All Result

Uganda Breweries announces Shs100 million sponsorship for the 8th Pearl of Africa Tourism Expo

Matooke Republic by Matooke Republic
May 16, 2024
in Events, Tourism
Reading Time: 2 mins read
(L-R) Edgar Kihumuro the UBL Pilsner Lager brand manager, Sarah Kagingo- PSFU vice chair, Racheal Dumba- UBL Board Member, UTB CEO  Lily Ajarova, UTB representatives Gessa Simplicious- Head of Public Relations UTB, Claire Mugabi The UTB Marketing Managerand Robert V Nsibirwa the UBL Marketing Manager, Spirits category at the UBL sponsorship handover for this year's POATE.

(L-R) Edgar Kihumuro the UBL Pilsner Lager brand manager, Sarah Kagingo- PSFU vice chair, Racheal Dumba- UBL Board Member, UTB CEO Lily Ajarova, UTB representatives Gessa Simplicious- Head of Public Relations UTB, Claire Mugabi The UTB Marketing Managerand Robert V Nsibirwa the UBL Marketing Manager, Spirits category at the UBL sponsorship handover for this year's POATE.

Share on FacebookShare on Twitter

Uganda Breweries Limited has today announced a partnership with the Uganda Tourism Board (UTB). Through this partnership, a Shs100 million sponsorship has been committed towards the 8th edition of The Pearl of Africa Tourism Expo set to happen on May 23rd-25th at Speke Resort Conventional Bureau, Munyonyo under the theme “Responsible Tourism”.

The partnership through the Pilsner Lager and Uganda Waragi Lemon and Ginger was signed off during the National organizing board meeting also held at Speke Resort.

“Our support towards this edition of POATE highlights the pivotal role of collaboration between the private sector and government to promote Uganda’s tourism and hospitality industry. Under this partnership, we will sponsor the Expo with Pilsner Lager and Uganda Waragi Lemon and Ginger, brands that are deeply rooted in Ugandan culture and represent the bold and vibrant spirit of Uganda,” said Andrew Kilonzo- Managing Director Uganda Breweries Limited.

RELATED POSTS

Johnnie Walker commemorates first She Walks anniversary with a powerful celebration of women in leadership

I&M Bank hosts blood donation drives at two branches with aim to boost national blood bank capacity

For the duration of the Expo, Uganda Waragi and Pilsner will set up a cultural village showcasing the diverse aspects of Ugandan culture, music, food, fashion, dance, joy, sharing and great experiences.

“This partnership not only provides a platform to showcase Uganda’s tourism potential, but a platform to exhibit authentic and locally manufactured brands on an international scale,” Kilonzo added.

Speaking at the MOU signing, The Chief Executive Officer of the Uganda Tourism Board, Lily Ajarova appreciated Uganda Breweries for the support noting that tourism and hospitality also encompasses uniquely Ugandan products like Uganda Waragi which enjoys recognition as high quality authentic Ugandan gin.

“Culture is among the major Tourism drivers in Uganda and as such, the role played by brands like Pilsner Lager and Uganda Waragi towards cultural preservation is key to promoting Tourism in the country”, she added.

The Pearl of Africa Tourism Expo is organized by the Uganda Tourism Board (UTB) aimed towards positioning Uganda as the preferred destination in domestic, regional and international source markets.

POATE will bring together tourism and travel trade partners from within and outside Uganda attracting over 70 hosted buyers and 300 exhibitors and over 5000 trade visitors. “Culture plays a distinctive role in promoting a nation as an ideal tourism destination and over the years, through brand partnerships and associations led by Pilsner, we have contributed towards the celebration and preservation of our rich cultural heritage,” Kilonzo concluded.

Related

Tags: Pearl of Africa Tourism ExpoUganda Breweries Limited
Share1Tweet1Send
Matooke Republic

Matooke Republic

Freshly peeled info from area code 256

Related Posts

agabasteven.com

Mediterraneo to host World Whisky Day celebrations with The Singleton this Saturday

by Matooke Republic
2 months ago

...

UBL to celebrate World Whisky Day with a Singleton Fine Dining experience at Hiro Restaurant

by Matooke Republic
2 months ago

...

Catherine Twesigye.

Catherine Twesigye appointed Head of Premium Spirits at Uganda Breweries

by Matooke Republic
3 months ago

...

Uganda Breweries launches ‘Eyo Red Card’ campaign to promote responsible drinking

by Matooke Republic
3 months ago

...

Guinness Smooth unveils a dynamic new look

by Matooke Republic
4 months ago

...

Next Post
Businessman Mukesh Shukla aka Shumuk.

Businessman Shukla Mukesh remanded over Shs221 million fraud

Munyonyo Convention Centre gears up for Pearl of Africa Tourism Expo

RECOMMENDED

dfcu Bank partners with Makerere University to advance research, innovation, and student support

July 6, 2025

Key Kenyan media personalities react to Bebe Cool’s Break the Chains Album

July 6, 2025
  • 643 Followers
  • 23.9k Followers

MOST VIEWED

  • Here is how to use NIRA’s new online portal to register or renew your national ID

    3830 shares
    Share 1532 Tweet 958
  • Kampala University proprietor Prof Kateregga’s wife rejects DNA results indicating one of three children is not his, demands fresh test in the United States

    90 shares
    Share 36 Tweet 23
  • DNA test confirms late MP Ssegirinya was father to only 4 of 9 children presented after his death

    90 shares
    Share 36 Tweet 23
  • Dj Karo finally wins over Cedric Babu’s heart, introduction underway

    180 shares
    Share 72 Tweet 45
  • Pastor Bugingo’s daughter Doreen Gift awarded scholarship to Arizona State University in the US

    60 shares
    Share 24 Tweet 15
Matooke Republic

Uganda's only free Newspaper. Out every Thursday. Freshly peeled info. kiwatule, Kampala, Uganda.

  • Home
  • News
  • Entertainment
  • Gossip
  • Features
  • Business
  • Sports
  • Health
  • Photos

© Matooke Republic 2024

© Matooke Republic 2024

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.