ICEA LION Uganda has officially launched the “What’s Your Plan?” campaign—an ambitious initiative aimed at equipping Ugandans with tailored financial security and planning solutions.
The event at Choate Hotel, Kampala, was attended by key industry leaders, including Daniel Kairu, Head of Business Development & Marketing at ICEA LION General; Florence Nabakiibi, Head of Retail & Corporate at ICEA LION Life; Anne Njeri Njugi, Chief Operating Officer at ICEA LION Life; and Sande Protazio, Director of Planning, Market Research, and Development at the Insurance Regulatory Authority (IRA).
What’s Your Plan? is a campaign designed to change mindsets and ignite conversations about financial preparedness. It challenges individuals, families, and businesses to take proactive steps toward securing their future through insurance and investment solutions.
Speaking at the launch, Kairu emphasized the urgency of financial planning. He noted that many Ugandans realize the importance of financial security only when it is too late. The What’s Your Plan? campaign seeks to change that by encouraging individuals to plan ahead, whether for their child’s education, retirement, or business protection.
He reaffirmed ICEA LION Uganda’s commitment to providing the right solutions to help customers plan, protect, and prosper.
Through this initiative, ICEA LION Uganda aims to educate the public on the critical role of insurance and investment solutions in securing financial well-being. The company offers a diverse portfolio covering Life Insurance, General Insurance, and Investment Solutions, tailored to meet the unique needs of every Ugandan.
Uganda’s insurance sector is witnessing rapid growth, driven by rising consumer confidence, improved distribution networks, and the expansion of digital transactions.
According to Sande Protazio from the IRA, the industry has experienced remarkable growth, with Gross Written Premium (GWP) increasing by 11.29%, from Shs1,440 billion in 2022 to Shs1,603 billion in 2023.
This growth is fueled by the rise of online insurance purchases, making policies more accessible to the public. Improved distribution networks have expanded the industry’s reach, while a growing middle class has driven increased demand for financial security. Faster claims processing has ensured prompt compensation, and greater consumer education has played a pivotal role in fostering trust in the insurance sector.
Kairu said that financial security is not just about today but about securing the future. He explained that ICEA LION’s products are designed to serve a wide range of Ugandans, from young professionals to growing families and business owners.
