The Dei Group of Companies, led by Ugandan scientist and entrepreneur Dr. Mathias Magoola, has officially entered the agricultural sector with the launch of organic fertilizer brand aimed at revitalizing soil health and supporting sustainable farming practices.
Unveiled on Wednesday evening at the Mestil Hotel in Kampala, Organic New Earth (ONE) is the latest addition to the Dei Group’s growing portfolio. The product is a result of extensive research and development and is positioned as a natural solution to soil degradation caused by decades of synthetic fertilizer use.
According to Herbert Gasasira, Operations and Quality Manager at Dei Organic International, the new fertilizer is formulated from composted chicken manure and green waste, making it a 100% organic alternative that restores soil fertility.
“This fertilizer doesn’t just feed the plant—it feeds the soil,” Gasasira explained. “It brings back the natural balance, as intended by nature. Unlike synthetic products that exhaust the land, Organic New Earth works to heal the soil and rebuild its productivity across all crop types.”
The venture is expected to have far-reaching impact beyond agriculture. Gasasira stated that the production and distribution of the fertilizer will create jobs in farming, manufacturing, and logistics, supporting Uganda’s wider goals of employment and economic growth.
Shalton Namuwoza, CEO of the National Organic Agricultural Movement of Uganda (NOGAMU), praised the initiative, describing it as a much-needed innovation in Africa’s push for organic food production.
“There’s a significant gap in organic input production across the continent,” Namuwoza said. “With this new product, Uganda is not only positioning itself as the food basket of East Africa, but as a leader in organic agriculture for the entire continent.”
He stressed that realizing this vision will require deliberate investment and collaboration from all stakeholders in the agricultural value chain.
Alex Lwakuba, Commissioner for Crop Production at the Ministry of Agriculture, noted the global shift toward safer, chemical-free foods presents a major opportunity for Uganda.
“The demand for organic produce is rising globally,” Lwakuba said. “Uganda is well-placed to meet this demand, and innovations like Organic New Earth will be key to transforming our agricultural systems from subsistence to market-driven models.”
He added that organic farming is not only profitable, but also aligns with sustainable development goals by minimizing environmental harm and promoting long-term food security.
