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Equity Bank partners with SafeBoda to expand digital financial services

Matooke Republic by Matooke Republic
July 4, 2025
in Business
Reading Time: 2 mins read
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Equity Bank Uganda has partnered with SafeBoda, a leading ride-hailing and on-demand services platform, in a strategic move to enhance access to digital financial services across the country.

The collaboration comes as SafeBoda marks its 10th anniversary of operations in Uganda—a milestone Equity Bank is proudly supporting as a sponsor of the celebrations, as confirmed in recent social media announcements.

At the heart of this partnership is a new feature integrated into the SafeBoda app that allows users to transfer money directly from their SafeBoda wallets to bank accounts, including those held with Equity Bank. This functionality enables customers to conveniently send funds either to their own Equity accounts or to others, significantly improving ease of transactions for SafeBoda’s large and growing user base.

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The initiative aligns with Equity Bank Uganda’s broader mission to drive socio-economic transformation through innovative digital solutions. By collaborating with SafeBoda, the bank is reinforcing its commitment to financial inclusion by leveraging technology to bring banking services closer to everyday Ugandans.

Beyond the initial rollout of direct transfers, the partnership signals potential for deeper integration and wider service offerings aimed at enhancing the user experience on both platforms. It also complements Equity Bank’s ongoing strategy to grow its network of agents and merchants, thereby expanding its footprint and service accessibility throughout the country.

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From L-R: Equity Bank Uganda Executive Director, Claver Serumaga, Equity Group Chairman, Prof. Isaac Macharia, Group Managing Director and CEO, Dr. James Mwangi and Equity Bank Uganda Managing Director, Gift Shoko, during the FY 2025 Investor Briefing event. Equity Group Holdings Plc posted a 55% growth in Profit After Tax to Kshs. 75.5 billion, up from Kshs. 48.8 billion in the same reporting period in 2024, marking a record performance driven by its successful strategic transformation. The Board proposed a dividend payout of Kshs. 21.7 billion, translating to Kshs. 5.75 per share, a 35.3% increase from Kshs. 16 billion (Kshs. 4.25 per share) in 2024. Regional banking subsidiaries registered a 53% growth in profit after tax to Kshs. 36.3 billion, driven by strong performance across key markets including DRC, Uganda, and Tanzania, alongside robust loan expansion of 17% in DRC, 22% in Rwanda, and 61% in Tanzania. Diversification efforts were reinforced by strong momentum in insurance, with gross written premiums rising 75% and profit before tax increasing 36%. The Group also delivered significant social impact, investing approximately Kshs. 99.5 billion in sustainability initiatives, underscoring its continued evolution into a diversified, technology-driven pan-African financial services group.

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