Uganda made a confident and high-impact return to the international MICE arena at IBTM World 2025, and at the centre of its story was one star attraction: the Speke Resort Munyonyo Convention Centre. The global trade show, held from November 18–20 at Fira Gran Via in Barcelona, became the stage where Uganda reintroduced its upgraded business events capabilities—anchored by one of East Africa’s most modern and versatile convention facilities.
Led by the Uganda Tourism Board, Uganda Convention Bureau, and top private-sector MICE exhibitors, the delegation showcased a revitalised national offering. But it was the Speke Resort Convention Centre that drew some of the strongest curiosity from buyers seeking world-class venues in emerging markets.
Positioned prominently at the Ugandan stand, the Convention Centre was highlighted as a flagship facility capable of hosting high-level summits, association conferences, corporate meetings, exhibitions, and gala events. With expansive indoor meeting spaces, lakeside outdoor venues, advanced AV technology, and seamless integration with luxury accommodation, it represented the country’s biggest leap in conference infrastructure in decades.
Throughout the expo, global planners expressed interest in the venue’s proven track record—having hosted major international gatherings—and its ability to deliver turnkey experiences at a competitive cost. Its location on the shores of Lake Victoria, offering post-conference relaxation, further reinforced Uganda’s pitch of blending business with leisure in a way few destinations can match.
Beyond the Convention Centre, Uganda showcased its broader MICE ecosystem, including professional conference organisers, DMCs, safari lodges, incentive travel offerings, and improved national infrastructure.
As IBTM World 2025 closed, industry leaders noted Uganda’s strong resurgence and the strategic advantage of having a venue of such scale and sophistication. With the global events sector on an upward rebound, Uganda—powered by its world-class convention centre and unique natural attractions—is positioning itself to capture more international events and elevate its standing as one of Africa’s rising business tourism powerhouses.
