NBS TV recently shared a new series of posters and what stands out about them is the fact that everything, from the images, to wording; even the logo are all upside down. We found it quite interesting, so we decided to engage some people from one of the country’s leading TV stations to interpret the adverts.
The source told us the message behind the ad is NBS’ resolve to dig deeper and unpack stories that would have otherwise been simply highlighted by other TV stations, hence leaving viewers to speculate the rest of the story.
“The adverts tell how we shine a light on the stories that everyone is afraid of, cover all angles of a story,” the source explained, adding they also decided to place their ads in ways that everyone else is afraid of, or angles that others may not dare! If you haven’t seen the advert, simply flip to the middle of this paper and you will appreciate the creativity we are talking about.
