Saturday, August 19th marked a significant day as Bell Lager’s highly anticipated Chief Enjoyments Officer (CEO) was finally crowned. The culmination of the campaign that kicked off on March 30th, this event showcased the exceptional journey of prospective CEOs as they conquered a series of challenges designed to assess their creativity, engagement, presentation skills, and resourcefulness.
The ultimate goal was to embody the essence of “Mpola Enjoyments,” the brand’s rallying call that encourages people to embrace enjoyment anytime, anywhere, especially when surrounded by friends, delicious food, and refreshing Bell Lager.
Outshining all contenders, Abu Sufian Kimbugwe emerged as the undisputed victor of the campaign. His impressive performance not only earned him the prestigious title of Chief Enjoyments Officer but also secured him a grand reward—a shiny new Renault Kwid along with a range of other exciting goodies and perks.
The campaign’s grand finale was a testament to the brand’s commitment to delivering unforgettable experiences. The event was meticulously curated to offer an exciting and engaging Mpola Enjoyments journey. Attendees were treated to an array of games, immersive photo booths, and captivating entertainment by renowned artists including Vinka, Lynda Ddane, 1der JR, and DJ Ali Breezy. Adding to the allure of the occasion were the delightful Bell Lager cocktails that flowed generously throughout the celebration.
The ambiance was electric, as friends and fans of the brand came together to celebrate the epitome of enjoyment. Laughter filled the air, and the spirit of togetherness was palpable as everyone soaked in the festivities. Abu Sufian Kimbugwe, the newly minted Chief Enjoyments Officer, was at the center of attention, basking in the glory of his triumph.
Have a look at how it went down:
