Over the weekend, Pilsner Lager, a brand of Uganda Breweries Limited, joined the Kwegoza Avenue, a vibrant celebration of Bunyoro and Tooro culture, at the UMA grounds in Lugogo.
This year, Pilsner Lager joined the celebrations with great excitement, setting up an immersive cultural village that became a highlight of the event.
The event was buzzing with energy as attendees explored the Pilsner Lager Cultural Village. Designed to showcase the rich traditions and customs of the Bunyoro and Tooro communities, the village offered various engaging activities.
Attendees enjoyed traditional music and dance performances, tried their hand at local crafts, and took photos. The atmosphere was electric, filled with the sounds of drumming, singing, and laughter.
According to Edgar Kihumuro, the Pilsner Lager Brand Manager, Pilsner Lager is honored to be part of Kwegoza Avenue, celebrating the rich heritage of Bunyoro and Tooro cultures.
“Our cultural village was designed to bring people together, allowing them to experience and appreciate the traditions that make our country unique. We are committed to supporting and preserving Uganda’s cultural legacy through events like this.,” he stated.
As the sun began to set, the stage was set for an unforgettable performance by Douglas Byaruhanda, aka Big Doug, Ruyonga, and the sensational Winnie Nwagi.
Her energetic show fired up the crowd, blending modern beats with traditional rhythms and getting everyone on their feet. It was a day of unity, celebration, and pride, perfectly representing the spirit of Kwegonza Avenue.
