Singer Bebe Cool’s Break The Chains media tour just got more eventful. From link-ups with WizKid’s DJ, DJ Tunez, to teaching RnB legend Craig David some Luganda words, it is clear Bebe Cool is not leaving a stone unturned for his album in London.
Tonight, Bebe Cool will host his first-ever album listening party in the United Kingdom, as well as the first-ever Break The Chains album listening party outside Uganda and Africa.
Dubbed The Break The Chains Playback Party, the listening party will kick off at 7 p.m. (UK time) at Masq London Restaurant and Bar, and is expected to be attended by Bebe Cool’s UK fans and the media.
Masq London is a renowned event venue where African artists have dined and performed over the years. It has hosted artists such as Davido, Ruger, Poco Lee, Ms Banks, and many more. In fact, Nigerian star Davido had his Timeless album release party at Masq London. This will be Bebe Cool’s first showcase at the venue.
On the first day of his media tour, Bebe Cool visited a number of media houses, gifted media personalities Break The Chains merchandise, and had them dancing to his new music.
Some breakout moments included a visit to the BBC, where he linked up with his collaborator, producer, and BBC 1Xtra presenter DJ Edu on his show Afrosound, as well as a link-up with DJ Target, also of the BBC.
He later made a monumental visit to Cosoro Radio, one of the most celebrated Afrobeats media houses, where he spoke about making the album and the inspirations behind it.
London is a big part of the Afrobeats story, thanks to different generations of Africans who have relocated to the city over the years. From D’Banj to Tiwa Savage, each breakout Afrobeats artist has a story with London. Some started as backup artists, while others were discovered there while studying.
From sounds such as Afro-electronic, Afrotech, and Afro-pop, Bebe Cool’s Break The Chains is on a mission to embrace the sounds Africa is adopting. This time, unlike his contemporaries whose priorities have always been controlling the dance floor, he’s determined to dominate the streaming platforms.
With collaborations featuring DJ Edu, Yemi Alade, and Joshua Baraka, Bebe Cool is solidifying his position in African music. He sings with the princess of Afrobeats, whose impact on the genre has global appeal.
Meanwhile, in DJ Edu and Joshua Baraka, he has two of the most beloved Afrobeats gentlemen: Edu, a stakeholder in the UK music scene, and Baraka, a rising star from East Africa.
Break The Chains, Bebe Cool says, is an album where he challenges many of his long-held beliefs, singing entirely in English and experimenting with Afrobeats.
The album, which dropped on 30 May, is available on all streaming platforms.
