Uganda Breweries Limited (UBL), through its latest beer innovation, Pilsner King, has announced its sponsorship of Cindy Sanyu’s highly anticipated Royal Experience Concert, slated for this Friday, August 29, at the Millennium Grounds in Lugogo.
The announcement was made during a vibrant rooftop sundowner press conference in Kololo, attended by the main celebrant Cindy Sanyu, organisers Talent Africa, fellow sponsors, the media, and fans.
Fellow artists including Spice Diana, Omega 256, Vyper Ranking, and Phina Masanyalze also graced the event in solidarity with the self-proclaimed King Herself.
Cindy, celebrated as one of Uganda’s most formidable dancehall powerhouses, is renowned for her commanding vocals, electrifying stage presence, and ability to draw massive audiences.
Her career, marked by hits such as Boom Party, See You Tonight, and classics like Ayokyayokya, has solidified her reputation as one of the country’s most respected entertainers.
Dressed in a stylish white suit, Cindy expressed gratitude to her fans for their unwavering support throughout her career and promised a performance “that will be remembered for years to come.”
Speaking at the event, UBL’s Mainstream Beer Brand Manager, Lillian Kansiime, explained the synergy between Cindy and Pilsner King:
“As one of UBL’s latest beer innovations, Pilsner King is centred around celebrating and acknowledging unique, authentic homegrown talent, which this royal concert perfectly highlights. Cindy embodies strength, resilience, and authenticity—qualities that resonate deeply with Pilsner King.”
To enhance the experience, Kansiime revealed that fans will enjoy special discounted offers during the concert, with every two Pilsner King beers purchased coming at a reduced price.
Talent Africa Group CEO Aly Alibhai reaffirmed their commitment to delivering an unforgettable event, saying:
“We are proud to be a part of the Royal Experience with Cindy and are working to deliver a truly exceptional all-round concert experience.”
Tickets to the Royal Experience are available via tagticketing.com and mobile money, priced at Shs20,000 (Ordinary), Shs50,000 (VIP), and Shs3 million (a table).
