Kampala woke up to a different kind of morning — one filled with colour, music, and energy. A convoy of boda bodas snaked through the city streets, their riders waving flags and smiling as onlookers cheered. The air was alive with laughter and pride — the perfect backdrop for celebrating 60 years of Uganda Waragi, fondly known as The Spirit of Uganda.
But this was more than a brand anniversary. It was a celebration of Uganda itself — of its people, resilience, and the vibrant spirit that connects communities across the country.
To mark six decades of shared memories, Uganda Waragi partnered with SafeBoda, choosing to celebrate with boda boda riders — a symbol of Ugandan hustle and ingenuity.
“If Kampala has a pulse, it beats on two wheels,” said Hilda Aguti, Marketing Manager, Mainstream Spirits at Uganda Breweries Limited. “We chose to celebrate with the boda boda community because they reflect our creativity, connection, and relentless drive — the same qualities that define Uganda Waragi.”
The celebrations stretched across Kampala, bringing joy to people who make the city move. In Wandegeya, salon women were surprised with gift packages — a gesture to honour their often-unseen contribution to Uganda’s beauty and confidence. Nearby, Sula Birungo, the master of Kikalaayi Chicken, filled the air with delicious aromas, while Jib the rolex guy served up the country’s favourite street delicacy.
At Nakawa Market, food vendors paused their service to join in the festivities. Among them was Nalongo Kinene, proudly serving her signature meere yoona dishes that embody Uganda’s culinary soul. On the roads, taxi drivers and boda boda riders laughed and danced as they received appreciation gifts — a tribute to the heartbeat of Kampala’s daily life.
Familiar faces like VJ Jingo, the voice that brought global cinema to local audiences, also joined the celebration, representing Uganda’s creativity and entertainment heritage.
As the day wound down, the procession ended as all great Ugandan gatherings do — with food, laughter, and connection. Tables overflowed with matooke, kinyebwa, yams, and beef in groundnut paste. The air buzzed with stories, music, and warmth — strangers sharing meals as family, bound by the spirit of togetherness.
“For 60 years, Uganda Waragi has been part of our laughter, milestones, and memories,” said Hillary Baguma, Brand Manager, Uganda Waragi. “This anniversary is our thank-you to every Ugandan who has made our spirit their own — that’s SO UG, SO 60.”
Uganda Waragi’s story began in 1965, when 26 master blenders perfected a gin inspired by traditional local distilling. Using pure waters from Lake Victoria and a unique mix of botanicals, they created a spirit that captured the soul of Uganda.
“Uganda Waragi’s 60 years represent resilience, reinvention, and innovation — qualities that mirror Uganda itself,” said Edgar Kihumuro, Shopper Manager. “It’s a celebration of heritage and craftsmanship — a reflection of who we are as a people.”
Over the years, Uganda Waragi has evolved while staying true to its roots, winning 28 international gold awards, including the Grand Gold at Monde Selection 2023, confirming its place among the world’s top gins. From the classic Original to the bold flavours of Coconut, Pineapple, and Lemon & Ginger, the brand continues to innovate with the same authenticity that made it an icon.
The “SO UG, SO 60” celebrations will continue throughout the year with experiences across the country, honouring the everyday Ugandans who make the nation’s heart beat.
Because at its core, Uganda Waragi is more than just a drink — it is a toast to Uganda, to the laughter, hustle, and creativity that define its people.
