As audiences increasingly discover and engage with content beyond traditional media, MultiChoice Uganda is taking another step in supporting the country’s growing creator economy by bringing some of Uganda’s most influential digital storytellers to television.
The initiative marks a significant evolution in how local content is developed, distributed and consumed, creating new pathways for digital creators to reach broader audiences while giving viewers access to the conversations and personalities shaping culture online.
Leading this new wave are two of Uganda’s most recognisable podcast brands, The Short & Byg Show and Tie the Knot, which will now join MultiChoice Uganda’s local content offering on DStv and GOtv.
For years, podcasts and digital talk shows have transformed how audiences engage with entertainment, giving rise to a generation of creators who have built loyal communities through authentic storytelling, candid conversations and highly relatable content. Recognising this shift, MultiChoice Uganda is creating a bridge between digital platforms and broadcast television, offering established creators an opportunity to scale their reach and impact.
Speaking about the initiative, Colin Asiimwe, Head of Marketing at MultiChoice Uganda, said the company is committed to evolving alongside audience preferences while supporting the next generation of Ugandan content creators.
“The way people discover and consume content is changing rapidly. Some of the most influential voices today are building communities online and creating conversations that resonate deeply with audiences. As MultiChoice, we see an opportunity to help these creators reach even more people by giving their content a place on our platforms. This is about more than bringing podcasts to television. It is about recognizing the creativity, talent and influence emerging from Uganda’s digital content ecosystem and providing opportunities for it to thrive at scale.”
Among the first creators to join the initiative are media personalities Isaac Katende, popularly known as Kasuku, and Shamim Mayanja, known as Zubedah, whose Short & Byg Show has become one of Uganda’s most followed entertainment podcasts. Known for its bold opinions, humour and lively discussions, the show has built a loyal audience by unpacking celebrity culture, social trends and everyday issues through a distinctly Ugandan lens.
Also joining the platform is Collins Bareija, popularly known as The Romantic Mukiga, creator and host of Tie the Knot. The relationship-focused podcast has cultivated a strong following by creating space for honest conversations about love, marriage and modern relationships, with couples sharing personal journeys that inspire, entertain and educate audiences.
Together, the shows represent the diversity and dynamism of Uganda’s creator economy, demonstrating how locally produced digital content is shaping public conversations and building highly engaged communities.
The move further reinforces MultiChoice Uganda’s investment in local storytelling and its commitment to showcasing content that reflects contemporary Ugandan experiences. By bringing successful digital formats to television, the company aims to create greater visibility for local creators while offering audiences a richer and more diverse entertainment experience.
As the boundaries between digital and traditional media continue to evolve, MultiChoice Uganda remains focused on discovering, nurturing and amplifying homegrown voices, ensuring that audiences can connect with the stories, perspectives and personalities shaping Uganda today.
The Short & Byg Show will premiere on Pearl Magic Prime (DStv Channel 148 and GOtv Channel 303) on Friday, 13 November 2026 at 9:30 PM while Tie the Knot will Show on Saturdays at 9:30PM. All the shows are available on DStv’s starter package at Shs25,000.
