Last week, Don Julio marked World Tequila Day with a two-phased celebration that began with an internal do at Uganda Breweries Ltd, and later at Silo 15 in Bugolobi, for Tequila enthusiasts and Kampala’s gregarious lot.
The festivities kicked off on Wednesday, July 24th, the official World Tequila Day, at UBL’s head offices in Luzira, and later with a high-spirited Don Julio powered “Daycation” brunch, at Bugolobi- based premier bar and restaurant Silo 15.
The World Tequila Day celebrations at UBL focused on the staff that are tequila custodians. They were treated to an immersive mentorship experience of the different Tequila brands in the UBL portfolio, by the National Advocacy Manager, Roy Tumwizere.
The immersion was themed around a Mexican party, complete with sombreros and some rumba music in the background.
The second phase of the celebrations extended to Silo 15 for their first ever Don Julio powered ‘Daycation,’ on Sunday July 28th. The event that had Don Julio tequila deco take over the latest trending spot in Bugolobi, offered a perfect blend of gourmet food and premium tequila cocktails.
The “Daycation” brunch series, will be a monthly event that will take place every last Sunday of the month, with a promise for a unique experience for guests for each edition.
The dual celebrations not only honoured the heritage of tequila, but also highlighted its rising prominence in the Ugandan market.
Simon Lapyem, the Innovations Manager at UBL, said that UBL had to honour and celebrate the world Tequila Day because of the significance it has for both the business and tequila consumers in Uganda.
“This is the first time we go all out to celebrate the Tequila Day, thanks to our consumers for embracing our Tequila brands- Don Julio with open arms. We chose to hold celebrations both home and away, because the audiences are the two most important pieces of the puzzle to Don Julio’s success in Uganda. We are thrilled that more Ugandans have embraced the tequila culture, and are eager to adopt to the new exciting ways that they can enjoy their tequila,” he said.
Silo 15 CEO Ryan Aine, commended Don Julio for the collaboration with the hangout, highlighting that the Don Julio Tequila brand is in perfect sync with the ‘premiumness’ that Silo 15 aims to offer.
“Partnering with Don Julio for our ‘Daycation’ brunch series automatically elevates the experience for our patrons. It’s about creating memorable moments, and with Don Julio, we add a touch of sophistication and authenticity,” he said.
The Sunday event was a spectacle of entertainment and exquisite flavours. Guests enjoyed Don Julio photobooths, allowing them to capture the essence of the day. The tequila cocktails were a hit, featuring a variety of innovative mixes that showcased the versatility of Don Julio.
The music agenda of the day was infused with a Mexican theme, with high-energy performances by Selector Jay, and a list of other renowned DJs.
