Equity Group Holdings Plc has been recognized as a Superbrand in East Africa. Superbrands is a globally respected authority on branding excellence, identifying and celebrating the most trusted and influential brands across over 90 countries.
The East African edition, now in its ninth volume, showcases brands that have attained exceptional status in the eyes of consumers and industry experts alike.
This prestigious recognition follows a rigorous selection process conducted by an independent research firm and evaluated by a panel of branding and marketing professionals. Brands are assessed based on three key criteria: Quality—delivery of world-class products and services; Reliability—consistent performance and consumer trust; and Distinction—a unique identity and visibility that sets the brand apart in the marketplace.
“We are honored to be recognized as a Superbrand,” said Dr. James Mwangi, Managing Director and CEO of Equity Group. “Equity was the first bank in Kenya to receive this recognition in 2007, and we are proud to be the only bank to have received it four times. This achievement reflects the unwavering support of our customers, and we are deeply grateful. Our staff have also folded their sleeves to give their best. We commit to embedding this success into our DNA, ensuring that our strategy, governance, systems, and processes reflect our dedication to changing lives, enhancing wealth creation, and making lives better in our region.”
Superbrands East Africa Project Director, Jawad Jaffer, praised Equity’s continued excellence, stating: “Equity has consistently demonstrated exceptional brand strength, achieving Superbrand status for the fourth time. Their success in balancing technological innovation with a purpose-driven approach that addresses the specific needs of East African communities exemplifies what it means to be a Superbrand in today’s competitive landscape. We are delighted to present this year’s certificate to Equity.”
Equity’s inclusion in Superbrands East Africa Volume 9 comes at a pivotal time, as the Bank continues to expand its footprint across East and Central Africa. The recognition underscores Equity’s positioning as a regional brand that serves the unique financial needs of diverse markets.
In addition to reinforcing the Group’s profile as a purpose-driven and reliable financial institution, the recognition cements Equity’s legacy as a homegrown African success story. It also grants the Group the right to carry the Superbrands Award Seal in all its operational markets—including Kenya, Uganda, Tanzania, Rwanda, South Sudan, and the Democratic Republic of Congo. This mark of excellence enhances brand credibility during key customer decision-making moments, transferring established trust and reputation to new territories.
Further amplifying its market leadership, Equity Bank emerged as a top performer at the 20th edition of the Think Business Banking Awards 2025, securing 16 awards across key categories that highlight innovation, financial literacy, SME support, and sustainability. The Bank claimed top honors in nine categories, including Best in SME Banking, Agriculture Financing, Asset Financing, Mortgage Financing, Financial Literacy Programs, Product Innovation, Sustainable CSR, Microfinance, and Agency Banking.
Equity Bank remains resolute in its mission to drive positive societal transformation and implement impactful operational policies that generate long-term value for communities and stakeholders. Through its consistent focus on sustainability and customer-centricity, the Bank continues to redefine the banking experience across the region.
