Cîroc Vodka has officially unveiled celebrated fashion entrepreneur and Awards founder, Brian Ahumuza, popularly known as Abryanz, as its Brand Ambassador. The announcement was made at a media event organised by the Abryanz Style & Fashion Awards (ASFAs) team to share updates on the 2025 awards program, entertainment lineup, and what audiences can expect in the lead-up to the ceremony.
Speaking at the event, Roy Tumwizere, Head of Advocacy at Uganda Breweries, described the renewed partnership as a natural fit between a brand that celebrates bold, modern luxury and a cultural icon who has consistently shaped fashion and lifestyle trends across the continent.
“Abryanz is unapologetically creative, stylish, and constantly pushing culture forward, qualities that sit at the heart of the Cîroc brand. Having partnered with him successfully in the past, we are thrilled to continue this journey. His influence in fashion and entertainment makes him the perfect personality to bring our energy into the ASFA experience,” he said.
As Brand Ambassador, Abryanz will work closely with Cîroc to curate premium experiences throughout the ASFA journey and across other events, lifestyle and entertainment moments. From collaborations to stylish events, the partnership will bring fresh, vibrant energy and elevate every experience presented by Cîroc.
Reacting to the announcement, Abryanz expressed excitement about continuing his partnership with Cîroc, noting the alignment between his personal brand and Ciroc’s celebration of style and individuality.
“I’m truly honoured to partner again with Cîroc. This is a brand that truly speaks my language and aligns with my passion for fashion and style. We both believe in celebrating creativity, confidence, and showing up as your best self. I’m excited for what we’re about to create together, especially as we build up to the ASFAs 2025. This partnership is a celebration of fashion, culture, and the incredible creative community around us,” Abryanz said.
The partnership is expected to further amplify the ASFA experience and deliver signature Cîroc moments and stylish touchpoints that celebrate fashion, culture, and creativity in Uganda.
