Calla PR, a prominent African strategic communications agency, has unveiled Calla Precision, an innovative digital marketplace aimed at bridging the gap between African businesses and global markets.
This platform connects companies of all sizes—ranging from large corporates to micro, small, and medium enterprises (MSMEs)—with essential communications and business support services to fuel growth and market reach.
Calla Precision serves a wide array of sectors, including banking, e-commerce, FinTech, telecommunications, retail, entertainment, healthcare, education, technology, manufacturing, agribusiness, hospitality, and tourism.
Through this platform, businesses can access a robust network of services, from communications and public relations to digital marketing, brand strategy, events management, data analytics, business-to-business matching, and more.
“With Calla Precision, companies can now effortlessly connect with their target audiences via a comprehensive network of Uganda’s agencies, media channels, and professional vendors—all in one place. Vendors, in turn, gain direct access to client requests, boosting both workflow and revenue,” said Kevin Otiende, Managing Director of Calla PR, at the launch event in Nairobi.
Otiende emphasized the agency’s decade-long experience in guiding businesses through Africa’s dynamic market landscape and recognized the need for a data-driven platform that enhances market reach.
“The future of commerce requires a platform that integrates advanced technology, allowing businesses to connect directly with customers across Africa. Calla Precision is our answer to breaking down barriers, unlocking opportunities, and empowering businesses to innovate, collaborate, and grow,” he added.
The platform underscores the importance of visibility for business growth, helping companies attract attention from customers, partners, and investors. Beyond communications, Calla Precision offers a range of essential business services—including legal, business development, and financial consulting—tailored to support companies in expanding their capacity and appeal to a global audience.
Sign-up for both businesses and service providers is free, with a 5% commission on successful transactions. Additionally, agencies can utilize the platform’s wide resource pool to complete projects efficiently. All users undergo thorough vetting to ensure authenticity and compliance with data protection and other relevant regulations.
“Technology drives innovation, and businesses that embrace these advancements are better positioned to thrive in today’s digital global economy,” said Otiende. “With Calla Precision, both SMEs and large enterprises gain a powerful tool to extend their reach globally, creating pathways for African businesses to connect with the world and for global enterprises to enter African markets.”
The launch event gathered industry leaders, agencies, media, and business partners, marking a significant milestone in Africa’s journey towards greater business integration and connectivity on the global stage.
