Premier Distilleries Limited (PDL) has won the 2025 People’s Choice Award in the category of Blended Alcohols (Vodka, Gins and Liqueurs) for its Coffee Spirit Flavoured Vodka.
The award was announced during the annual People’s Choice Awards Gala Dinner on Friday, August 29 at Imperial Royale Hotel. The event was officiated by the Minister of Gender, Labour and Social Development, Hon. Betty Amongi, and brought together leading brands and business leaders from across the country.
This year, Premier Distilleries’ Coffee Spirit Vodka topped the category against strong competitors like Uganda Waragi, Ambiance Waragi, Torero, Empire, Gilbeys, Wild Crane, Vigor, Big 5 and Adrikos 7 Hills.
This recognition highlights PDL’s commitment to outstanding service, consistent product quality and innovation in the Ugandan beverage industry.
Soma Rushi, CEO of Premier Distilleries Limited said, “Being named Uganda’s People’s Choice in 2025 is an honor that belongs to our consumers. They have spoken, and their trust in our Coffee Spirit Vodka motivates us to keep raising the bar. This award is proof that excellence and authenticity resonate with Ugandans.”
It comes at a pivotal moment as the company rolls out its Bikole Masavu campaign, a three-month nationwide consumer promotion where thousands are winning functional prizes. The campaign is designed to celebrate everyday Ugandans and improve lives while reinforcing PDL’s dedication to serving communities across the country.
“It is even more meaningful as we run the Bikole Masavu campaign, which is directly touching lives and giving back to the people who make our success possible. At Premier Distilleries, we see this recognition as both a celebration and a responsibility to continue delivering quality and creating impact across Uganda,” Rushi added.
So far, winners from all over Kampala including upcountry in Mbale and Luwero have taken home big life-changing prizes such as cash prizes, boda bodas and tuk tuks, which they are already using to support their personal daily business initiatives. The latest winner, Roggers Nangosya Shiango, a resident of Nabumali Town Council, walked away with a brand-new boda boda after participating in the campaign.
The People’s Choice Awards, established in 2009, are recognized as Uganda’s most distinguished awards for business excellence. Winners are selected based on extensive nationwide consumer surveys that reflect unbiased opinions, preferences and expectations.
