Tusker Lite has been unveiled as the Official Beverage Partner of the NCBA Auto Show, further strengthening the brand’s commitment to premium lifestyle experiences and cementing its position as Uganda’s leading lite beer.
The three-day motoring showcase, scheduled to take place from 17th to 19th July at Kololo Independence Grounds, is expected to bring together thousands of automobile enthusiasts, adventure seekers, families, and lifestyle lovers for one of the country’s biggest automotive exhibitions.
As part of the partnership, Tusker Lite will introduce the Pitstop Lounge, a premium brand experience designed to give attendees a place to unwind, recharge, and enjoy an ice-cold Tusker Lite in between exploring the latest vehicles, automotive innovations, and entertainment on offer.
The lounge will serve as more than just a refreshment point. It will embody the Tusker Lite lifestyle, bringing together music, great company, and memorable experiences in a vibrant setting that complements the energy of the Auto Show.
The partnership reflects Tusker Lite’s continued strategy of aligning with experiences that resonate with today’s consumers. From music festivals and nightlife experiences to fitness events and cultural moments, the brand continues to create platforms where consumers can connect over shared passions while enjoying a refreshing lite beer.
The NCBA Auto Show offers another opportunity for Tusker Lite to engage consumers in a dynamic environment where innovation, performance, and lifestyle intersect. By becoming the event’s Official Beverage Partner, the brand is extending its footprint into Uganda’s growing automotive culture while enhancing the overall visitor experience.
Visitors to the event can look forward to experiencing the Pitstop Lounge throughout the three-day exhibition, enjoying premium hospitality and the refreshing taste of Tusker Lite as they take in the excitement of the NCBA Auto Show.
The NCBA Auto Show, will open its gates daily from 9:00 a.m., bringing together automotive enthusiasts, families, industry players, and lifestyle consumers for three days of adrenaline-fuelled experiences.
This year’s edition promises an immersive celebration of motoring culture, featuring an impressive display of luxury dream cars, timeless vintage classics, cutting-edge automotive technology, and the latest vehicle models from leading dealers. Visitors will have the opportunity to get behind the wheel through exclusive test drives, witness thrilling drifting and gymkhana demonstrations by professional drivers, and explore the latest innovations shaping the future of mobility.
