Bell Citrus was officially unveiled last week at the second edition of the 3-day Bell Obafest, with a ceremonial fireworks display that caught everyone’s attention as they exploded in the dark skies.
Adding to the surprise was a group of dancers donned in lime green outfits that put on an energetic dance performance that greatly resonated with the uniqueness of the new beer, initiating an exciting new way of enjoyments with the flavoured beer.
The zesty beer immersed beer lovers at the Bell Citrus Innovation Hub during the 3-day festival with insta-worthy photo booths for the snap chat girlies, body art and painting to unveil the new day Picassos, and a comfortable seating area to savour the new zest at attractive offers with friends.
Speaking at the launch, Simon Lapyem the Uganda Breweries Innovations Project Manager noted that that Bell ObaFest provided the opportune moment to unveil and firmly root the latest Bell Lager innovation, Bell Citrus within a typical beer experience.
“Most of our consumers are gravitating towards flavored drinks and Bell Citrus is one such a beer that gives the consumer right balance of lemon and lime flavor and beer in one ”, he added.
