Don Julio Uganda, last evening, unveiled two of the country’s biggest cultural icons, socialite Sheila Gashumba, and disc spinner- DJ Dash, as its official brand ambassadors. Sheila will represent Don Julio 1942, the epitome of luxury tequila, while DJ Dash takes on the role of brand ambassador for the Don Julio core range (Blanco, Reposado, and Añejo).
The intimate unveiling took place in a private room at Mezo Noir Bar & Lounge in Kololo. The evening began with a private Don Julio tequila mentorship and tasting session, where guests were guided through Don Julio’s rich heritage, origin story, and tasting rituals, while discovering the craftsmanship behind each expression from the crisp vibrance of Blanco to the refined elegance of 1942.
Speaking at the event, Judie Nandekya, the Don Julio Uganda Brand Manager, welcomed Sheila and Dash to the Don Julio family, noting how perfectly their artistry aligns with the brand’s DNA of luxury, craftsmanship, and unforgettable experiences.
“Tonight is not just another evening; it is a celebration of partnership, one that will shape Uganda’s premium lifestyle culture in a bold and authentic way. Don Julio has always stood for more than tequila. It stands for craftsmanship, authenticity, and experiences worth remembering. With great pride, we welcome Sheila Gashumba and DJ Dash to the Don Julio family,” she said.
Nandekya also spoke on why Sheila and Dash were the perfect fit for the brand;
“Sheila embodies the elegance and sophistication of Don Julio 1942, while Dash reflects the vibrance and versatility of our core range. Together, they will bring Don Julio to life in ways that inspire, entertain, and redefine premium experiences in Uganda. Please join me in raising a glass to new beginnings, bold partnerships, and unforgettable Don Julio moments.”
Sheila, aka Lil Stunner, expressed her excitement about the new chapter: “This is my first time officially working with Uganda Breweries Ltd, and if you know me, you know I only partner with brands that authentically align with who I am. Don Julio is the perfect fit. We have so many unforgettable moments ahead, and I can confidently say this will be a mutually beneficial partnership. I can’t wait to get started.”
Her sentiments were echoed by DJ Dash: “I’m excited and grateful for the trust Don Julio has placed in me. This partnership means a lot to me. Together, we’re going to create vibes on vibes, and many premium luxury experiences done right.”
Rooted in Tradition and fueled by innovation, Don Julio tequila is more than just a drink; it is a symbol of Mexican artistry and heritage. With a wide range of expressions, from fresh and vibrant Blanco to smooth Reposado and complex Añejo, tequila offers something for every occasion. Whether enjoyed in classic cocktails like margaritas and palomas, or savored neat.
Founded in 1942 by Don Julio González, the brand redefined tequila-making by prioritising quality over quantity. González’s painstaking methods, such as planting agave further apart to allow full maturity before harvesting, remain at the heart of Don Julio’s legacy today.
“Tequila is a wonderfully versatile spirit,” Nandekya highlighted. “It offers endless experiences, from craft cocktails paired with food to refined aged tequilas enjoyed neat,” she added.
Don Julio has globally partnered with cultural icons and landmark moments- from Peggy Gou to the FIFA World Cup. By partnering with Sheila and Dash, Don Julio aims to ensure that it remains at the heart of Uganda’s biggest social and luxury lifestyle moments, while further cementing its position as the world’s most loved luxury tequila brand.
