Bell Lager has officially unveiled the main event of the 2025 Bell ObaFest, scheduled for Saturday, 15th November 2025, at the Millennium Grounds in Kampala. This year’s celebration, themed “Flavour for Your Flavour,” marks the culmination of a nationwide series of activations showcasing the new Bell Citrus and Bell Honey innovations.
The 2025 ObaFest journey has taken Bell across Uganda — from Gulu to Masaka and Arua — with additional stops at university hostels, giving consumers across the country a taste of the brand’s latest flavours.
“We are thrilled to bring the entire nation together for Bell ObaFest 2025,” said Lillian Kansiime Sebunya, Brand Manager for Bell. “This year is about celebrating Uganda’s rich cultural tapestry. With our new Bell Citrus and Bell Honey, we are giving our consumers an immersive, flavourful experience with great music, food, and beer. The regional tours have been a phenomenal success, and now we’re ready for the biggest beer celebration of the year.”
Bell has also confirmed a strong line-up of partners — Swangz Avenue, FlexiPay, Coca-Cola, and SafeBoda — to deliver a seamless festival experience at the Millennium Grounds.
SafeBoda Country Director, Christian Wamambe, said: “SafeBoda is excited to be the official mobility partner for Bell ObaFest. We’ll be offering discounts to both boda and car customers heading to and from the festival. Our goal is to ensure everyone travels safely as we champion safe enjoyment all through the celebration.”
Jackie Abwol from FlexiPay, the official ticketing partner, added: “We are proud to power the digital experience for Bell ObaFest. Our platform makes purchasing tickets quick and secure, so we encourage everyone to get their tickets early via the FlexiPay app.”
Emmy Hashakimana, Managing Director of Coca-Cola Beverages Uganda Limited, noted: “We are committed to your well-being, ensuring convenient access to Rwenzori Pure Natural Mineral Water, promoting responsible enjoyment, and reminding you to pause, sip and refresh. As you enjoy the festival, please remember to use recycling points to dispose of packaging responsibly.”
The 2025 Bell ObaFest Finale promises an unforgettable experience with an immersive flavour zone dedicated to Bell Citrus and Bell Honey, a vibrant food court, and live performances curated by Swangz Avenue.
Bell Lager is also reaffirming its environmental commitment by partnering with Asante Waste Management to manage recycling and waste disposal, ensuring a greener, more inclusive celebration.
Tickets are available now for Shs30,000 via FlexiPay. Bell invites all fans to secure their spots and get ready for Uganda’s biggest beer celebration.
