Mohammad Yahfoufi who has been the marketing coordinator for Africell Uganda is leaving the telecom company after 3 years. Yahfoufi joined Uganda’s third largest telecommunications company in June 2016 replacing Marvin Wiltshire Kagoro, who is currently the marketing and communications manager at Total Uganda.
Mohammad is set to join one of the global betting houses with footprint in 21 countries. The betting house has presence in East African countries like Uganda, Kenya and Tanzania. Mohammad has been contracted to develop the online following and revenue of the betting house.
Prior to joining Africell, the graduate of Marketing from Lebanese American University worked with multinational advertising company Leo Burnett, serving its unit in Dubai. Mohammad has been key in helping establish the digital marketing platforms of the telecom.
His impact in the digital world has been enormous from setting up the
company’s social media accounts, working to increase its following and establishing a successful influencer program. Also certified by Udacity for taking lessons in Google Adwords and Digital Marketing, Yahfoufi did his internship at Impact BBDO, another top advertising firm in the Middle East.
In the three years he’s been with Africell, he oversaw the telecom’s flagship data marketing campaigns, namely: ‘Don’t be Cheated’, ‘SWIFT bundles’ and ‘Triple Data’.
He also employed his marketing skills to convince some of Uganda’s top celebrities like Sheilah Gashumba and Douglas Lwanga to join Africell’s marketing team in promoting the brand in Uganda. With Lwanga as an Africell Uganda brand ambassador, Africell became the official sponsor of ‘Purple Party’, an outstanding event in Uganda’s entertainment industry.
