Miss Tourism Uganda has entered into a new partnership with EgyptAir aimed at strengthening tourism promotion, cultural exchange, and bilateral relations between Uganda and Egypt.
The agreement, signed on Tuesday, is expected to raise the international profile of the pageant while creating fresh opportunities for joint tourism marketing between the two countries.
Under the partnership, EgyptAir will sponsor air tickets for winners of the 2026 and 2027 Miss Tourism Uganda competitions, enabling them to travel and promote cultural and tourism initiatives across borders.
Speaking at the signing ceremony, the pageant’s Relationship Manager said the collaboration marks a significant step in transforming Miss Tourism Uganda into a stronger global platform for showcasing Uganda’s tourism potential. She noted that such partnerships are key to expanding the country’s visibility and influence in the global tourism space.
EgyptAir Country Manager Kamal Ahmed said the agreement is expected to boost passenger traffic between Kampala and Cairo, with potential for increased flight frequency if demand continues to grow. He also highlighted that the partnership goes beyond tourism promotion, adding that it will help young people gain exposure and develop valuable skills through international engagement.
The collaboration has already begun bearing fruit. Miss Tourism Uganda representatives, including Nachap and Man of Tourism Amuriat, recently joined the Embassy of Uganda in Cairo at an expo where they promoted Uganda’s coffee and tea, an initiative aimed at strengthening long-term business and cultural ties with Egypt.
The Miss Tourism Uganda 2026 grand finale is scheduled for September 4 at Serena Hotel in Kampala. This year’s edition will run under the theme “AI, Tourism and Culture,” focusing on the integration of technology in cultural and tourism promotion.
EgyptAir currently operates five weekly flights between Cairo and Entebbe using Airbus A320neo aircraft, further enhancing connectivity for tourism and business travel between Uganda and Egypt.
