The third edition of the Smirnoff Fiesta proved why it continues to be a standout on Uganda’s entertainment calendar.
With an electrifying fusion of music, art, and immersive experiences, the event brought together vibrant creatives, DJs, and party lovers — affectionately known as “vibe shifters” — for a one-of-a-kind celebration at the scenic Sheraton gardens.
Kicking off the festivities as early as 2:00 PM, the decks lit up with rising stars like DJ Ames, City Girl, Ri Deejay, and Jarla Vibes, whose energetic sets quickly set the mood for an unforgettable day.
As the sun dipped behind the horizon, Em That Guy and Saint Trevor ignited the evening with an explosive Amapiano set, which gave way to genre heavyweights Vanss, Lil Stunner, and Etania, officially unleashing a full-blown Amapiano takeover.
Adding a twist to the sonic experience was Smirnoff’s “We Do We” campaign, which introduced an art-forward dimension to the party.
Guests were treated to a vibrant, interactive art exhibition featuring dazzling physical illustrations, live mural graffiti sessions, illusion photobooths, and engaging Augmented Reality games — all designed to inspire creativity and connection.
Dancehall fans also had their moment, as Alza closed the night by steering the crowd into nostalgia with a tribute set honoring icons like Konshens and Mavado, wrapping up the night on a high-energy note.
Speaking at the event, Judie Nandekya, Smirnoff Brand Manager at Uganda Breweries, emphasized the evolving vision of the Fiesta.
“Smirnoff as a game-changing brand is taking the charge in switching up how all Smirnoff consumers/ vibe shifters experience and connect with the brand through music and now, through the new art-inspired experience. Core to all current brand experiences is community and we have brought this to life at the Fiesta through collaborating with various creatives to appeal to everyone,” she said.
With vibrant Smirnoff cocktail bars, curated food stations, and lush surroundings enhancing the vibe, the third Smirnoff Fiesta was not just a party — it was an experience, proving once again that this is more than just an event; it’s a cultural moment.
